Business rankings on the Reputation Top result from the survey of economically active population and company managers. Reputation index of each company is found through summing up of several factors: the respondents of the survey assess the overall reputation of the companies;quality of products and services thereof;whether these companies make good employers;what their corporative communication is;the extent of their social responsibility;whether they focus on the future;whether they have high export potential, and the extent of environmental responsibility of the companies.

The surveyed entrepreneurs ranked Latio 88th on the Reputation Top, while it ranked 116th according to inhabitant opinion. Judging by sectors, Latio was ranked 2nd after the building company Skonto Būve in the building and real estate sector.

The confectionery Laima, the commercial bank Swedbank, and the telecommunications company Latvijas Mobilais Telefons stand for the winning threesome on the Reputation Top 2012.

To build the Latvian Business Reputation Top, methodology developed by the newspaper Diena, the public relations company Nords Porter Novelli, social anthropologist Roberts Kilis, and the reputation research company Pohjoisranta (Finland) was applied.